Description
This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.
C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks.Not every creative expression is going to result in tens of millions of dollars in revenuebut many will create licensing opportunities that are, at the very least, essentially free money for new product development.
Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory.Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?
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Book details
- Format:Paperback
- Pages:190 Pages
- Dimensions:228 x 152 x 10 mm
- Publication date:30/11/2022
- Publisher:Business Expert Press
- ISBN13:9781637423400
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.